Question 1

New-product development has a high failure rate.

Accepted Answer

A) True 
 B)False

Question 2

A country is allowed to bring antidumping actions against an importer under Article 6 of GATT as long as two criteria are met.These are

Accepted Answer

A)   sales are made at less than fair market value; and when material injury is done to a domestic industry.
B)   the importer is not participant in the GATT Agreement; and when no advance notice of the dumping action was provided.
C)   when material injury is done to a domestic industry; and the alleged dumping has taken place for more then six months.
D)   sales are made at less than fair market value; and the importer is a participant in the GATT Agreement.
E)   sales are made at less than fair market value; and when the two countries are members of a regional economic agreement.F) None of the above
G) C) and D)

Question 3

In highly developed countries like Canada,noise from firms competing for the attention of target consumers is

Accepted Answer

A)   extremely high.
B)   extremely low.
C)   moderate.
D)   not a factor in communication.
E)   reasonable.F) B) and D)
G) B) and C)

Question 4

Many competitors cause ______________ elasticity of demand.

Accepted Answer

A)   low
B)   neutral
C)   mid
D)   high
E)   controlledF) A) and E)
G) A) and D)

Question 5

A critical aspect of the ______________ function is identifying gaps in the market so that new products can be developed to fill those gaps.

Accepted Answer

A)   materials management
B)   finance
C)   operations
D)   marketing
E)   R&DF) A) and C)
G) D) and E)

Question 6

Segments that transcend national borders are more common in consumer markets than industrial markets.

Accepted Answer

A) True 
 B)False

Question 7

Since each intermediary in a channel adds its own markup to the products,there is generally a critical link between channel length and the firm's profit margin.

Accepted Answer

A) True 
 B)False

Question 8

Other things being equal,the rate of new-product development seems to be greater in countries where demand is strong,consumers are affluent,and competition is weak.

Accepted Answer

A) True 
 B)False

Question 9

For historical and idiosyncratic reasons,a range of cultural differences exists between countries.

Accepted Answer

A) True 
 B)False

Question 10

Automobile companies tend to use ________________ segmentation.

Accepted Answer

A)   socioeconomic
B)   geographic
C)   personality
D)   educational
E)   demographicF) B) and E)
G) B) and C)

Question 11

The effectiveness of a firm's international communication can be jeopardized by three potentially critical variables.These are

Accepted Answer

A)   technological barriers, geographic barriers, and political barriers.
B)   economic factors, political-legal barriers, and noise levels.
C)   technological factors, source effects, and noise levels.
D)   cultural barriers, source effects, and noise levels.
E)   language barriers, noise levels, and religious beliefs.F) A) and B)
G) A) and E)

Question 12

Which of the following is not an attribute that is important for a product development team to function effectively and meet all its development milestones?

Accepted Answer

A)   it should be led by a "heavyweight" project manager
B)   it should have competitors' plans and goals
C)   it should have preset processes for communication and conflict resolution that are developed by top management.
D)   it should have at least one member from each key function included
E)   it should be physically co-located to create a sense of camaraderieF) All of the above
G) A) and B)

Question 13

Pull strategies tend to be emphasized for ______________.

Accepted Answer

A)   commodities
B)   consumer goods
C)   industrial goods
D)   services
E)   cultural goodsF) B) and E)
G) A) and E)

Question 14

A country that is characterized by a high percentage of car ownership,a high percentage of households with refrigerators and freezers,and a high percentage of two-income households,will most likely have a low level of retail concentration.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not an aspect of international pricing strategy?

Accepted Answer

A)   competitive advertising
B)   price discrimination
C)   strategic pricing
D)   regulatory factors
E)   antidumping regulationsF) A) and E)
G) B) and D)

Question 16

The main decision with regard to communications strategy is the choice between a(n)

Accepted Answer

A)   external strategy and an internal strategy.
B)   aggressive strategy and a conservative strategy.
C)   noisy strategy and a quiet strategy.
D)   push strategy and a pull strategy.
E)   direct strategy or indirect strategy.F) A) and B)
G) A) and C)

Question 17

Pull strategies tend to be emphasized for industrial products and/or complex new products.

Accepted Answer

A) True 
 B)False

Question 18

In a(n) _______________ retail system,a few retailers supply most of the market.

Accepted Answer

A)   fragmented
B)   dispersed
C)   focused
D)   concentrated
E)   selectiveF) B) and E)
G) D) and E)

Question 19

Which of the following is not an objective of tight cross-functional integration between R&D,production,and marketing?

Accepted Answer

A)   product development projects are driven by customer needs
B)   new products are designed for ease of manufacturer
C)   development costs are kept in check
D)   time to market in minimized
E)   none of these answers is correctF) B) and D)
G) None of the above

Question 20

Consumer needs vary between countries due to cultural differences and

Accepted Answer

A)   geographic location.
B)   level of technological development.
C)   demography.
D)   level of economic development.
E)   religious differences.F) A) and E)
G) B) and E)

Exam 14: Global Marketing and Randd

Segments that transcend national borders are more common in consumer markets than industrial markets.

Correct AnswerverifiedShow Answer

For historical and idiosyncratic reasons,a range of cultural differences exists between countries.

Correct AnswerverifiedShow Answer

Since each intermediary in a channel adds its own markup to the products,there is generally a critical link between channel length and the firm's profit margin.

Correct AnswerverifiedShow Answer

Which of the following is not an objective of tight cross-functional integration between R&D,production,and marketing?

Correct AnswerverifiedShow Answer

Which of the following is not an attribute that is important for a product development team to function effectively and meet all its development milestones?

Correct AnswerverifiedShow Answer

Other things being equal,the rate of new-product development seems to be greater in countries where demand is strong,consumers are affluent,and competition is weak.

Correct AnswerverifiedShow Answer

Pull strategies tend to be emphasized for industrial products and/or complex new products.

Correct AnswerverifiedShow Answer

A critical aspect of the ______________ function is identifying gaps in the market so that new products can be developed to fill those gaps.

Correct AnswerverifiedShow Answer

Consumer needs vary between countries due to cultural differences and

Correct AnswerverifiedShow Answer

In highly developed countries like Canada,noise from firms competing for the attention of target consumers is

Correct AnswerverifiedShow Answer

A country is allowed to bring antidumping actions against an importer under Article 6 of GATT as long as two criteria are met.These are

Correct AnswerverifiedShow Answer

Which of the following is not an aspect of international pricing strategy?

Correct AnswerverifiedShow Answer

Many competitors cause ______________ elasticity of demand.

Correct AnswerverifiedShow Answer

In a(n) _______________ retail system,a few retailers supply most of the market.

Correct AnswerverifiedShow Answer

The effectiveness of a firm's international communication can be jeopardized by three potentially critical variables.These are

Correct AnswerverifiedShow Answer

Automobile companies tend to use ________________ segmentation.

Correct AnswerverifiedShow Answer

A country that is characterized by a high percentage of car ownership,a high percentage of households with refrigerators and freezers,and a high percentage of two-income households,will most likely have a low level of retail concentration.

Correct AnswerverifiedShow Answer

Pull strategies tend to be emphasized for ______________.

Correct AnswerverifiedShow Answer

New-product development has a high failure rate.

Correct AnswerverifiedShow Answer

The main decision with regard to communications strategy is the choice between a(n)

Correct AnswerverifiedShow Answer

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