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Exam 3: Ebusiness: Electronic Business Value

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Question 101

Multiple Choice

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Which of the following are challenges of Business 2.0?

A) information vandalism
B) technology dependence
C) violations of copyright and plagiarism
D) All of these are correct.

E) C) and D)
F) B) and C)

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Question 102

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Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

A) True
B) False

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Question 103

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What does API stand for?

Dell computer ranks highest on the list for expecting returns from new investments.

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Disruptive technology tends to provide us with better, faster, and cheaper products.

What do Netflix and Amazon use to drive their recommendation tools?

What measures the number of people a firm can communicate with all over the world?

A hashtag represents the interconnection of relationships in a social network.

What occurs when a system updates information at the same rate it receives the information?

A social graph is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).

Using the collective power of a community to identify and classify content significantly ________ content categorization costs.

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.

Which company is expecting to gain the majority of its returns on existing investments?

Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.

Which of the following is an example of a disruptive technology?