Question 1

A(n)  __________ is a legal entity of people who share a common mission.

Accepted Answer

A)  department
B)  organization
C)  SBU
D)  industry
E)  marketF) C) and D)
G) B) and E)

Question 2

Weight Watchers is a weight-management company with operations in more than 25 countries.Consumers buy more than $4 billion of Weight Watchers-branded products each year,and every week approximately 1.8 million people attend Weight Watchers meetings worldwide.The company's brand recognition and meeting infrastructure are difficult for competitors to match,so they provide Weight Watchers with a distinct

Accepted Answer

A)  viable mission.
B)  competitive advantage.
C)  tactical innovation.
D)  core benefit.
E)  sales orientation.F) B) and D)
G) C) and D) B

Question 3

The __________ for American Red Cross is "to provide relief to victims of disasters and help prevent,prepare for,and respond to emergencies."

Accepted Answer

A)  core benefit proposition
B)  business definition
C)  sustainability doctrine
D)  mission statement
E)  core value propositionF) B) and C)
G) None of the above

Question 4

Which of the following statements regarding an organization's strategic business unit level is most accurate?

Accepted Answer

A)  The strategic business unit level is the level that works most directly with an organization's targeted customers.
B)  The overall strategy for the organization is directed at the strategic business unit level.
C)  In the most complex organizations,the corporate level and the strategic business unit level may merge.
D)  More end-user analysis is provided at the strategic business unit level than at the functional level.
E)  The strategic direction is more specific at the strategic business unit level than at the corporate level.F) B) and E)
G) A) and C)

Question 5

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Accepted Answer

The BCG business portfolio analysis requ...

Question 6

If Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in the U.S.,it would be using a __________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  market penetration
D)  diversification
E)  market saturationF) C) and E)
G) A) and B) A

Question 7

With a marketing dashboard,a marketing manager can glance at all of the following EXCEPT:

Accepted Answer

A)  the time frame for which the data are presented.
B)  a graph.
C)  a table.
D)  a printed report.
E)  a map.F) C) and D)
G) B) and C)

Question 8

Core values refer to

Accepted Answer

A)  the cultural ethos of an organization.
B)  proprietary values of a firm.
C)  written mission statements that express an organization's goals and objectives.
D)  the personal moral and ethical codes of a firm's stakeholders.
E)  the fundamental,passionate,and enduring principles that guide an organization's conduct over time.F) A) and E)
G) B) and D)

Question 9

In a BCG growth-share matrix,a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

Accepted Answer

A)  the SBU has only 10 percent of the share of its average competitor.
B)  the SBU has 100 percent of the share of its largest competitor.
C)  the growth rate between the SBU and the next largest competitor is actually identical.
D)  the SBU has only 10 percent of the share of its largest competitor.
E)  the industry growth rate is declining.F) C) and D)
G) A) and B)

Question 10

Which of the following statements regarding organizational culture is most accurate?

Accepted Answer

A)  Organizational culture exists only at the corporate level of an organization.
B)  Organizational culture is a form of communication and connection with all of the firm's stakeholders.
C)  Organizational culture is best used only at the functional level for the most effective results.
D)  Organizational culture cannot be learned or taught.
E)  Organizational culture is a statement of the organization's function in society.F) A) and B)
G) C) and D)

Question 11

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Accepted Answer

A)  find points of difference
B)  execute the marketing program
C)  compare results with plans to identify deviations
D)  track sales and revenues and compare with competitors
E)  develop the budget by estimating revenues,expenses,and profitsF) B) and D)
G) A) and C)

Question 12

The term that includes the employees,shareholders,board of directors,suppliers,distributors,creditors,unions,government,local communities,and customers is

Accepted Answer

A)  stakeholders.
B)  stockholders.
C)  competitors.
D)  target audience.
E)  organizational society.F) A) and D)
G) A) and E)

Question 13

Product development refers to the marketing strategy of

Accepted Answer

A)  increasing sales of current products in current markets.
B)  selling current products to new markets.
C)  selling new products to new markets.
D)  selling new products to current markets.
E)  selling the same brands in both current and new markets.F) B) and E)
G) A) and D)

Question 14

In marketing,an organization refers to

Accepted Answer

A)  a legal entity of people who share a common mission.
B)  a group of people united through contractual or corporate ownership.
C)  a legal entity engaged in business activities solely with the intent of making a profit.
D)  a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
E)  a privately owned entity that serves its customers to earn a profit so that it can survive.F) B) and D)
G) A) and D)

Question 15

Successful organizations must be visionary,which includes the ability to

Accepted Answer

A)  develop strategies based on those that were successful in the past.
B)  be backward-looking,examining the past carefully to learn from mistakes.
C)  anticipate future events and respond quickly and effectively.
D)  hire the most culturally diverse team possible in order to generate the best new ideas.
E)  involve all stakeholders of the organization when defining its business mission.F) A) and C)
G) B) and E)

Question 16

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are located in which quadrant of the BCG growth-share matrix?

Accepted Answer

A)  upper left quadrant
B)  upper right quadrant
C)  center of the four quadrants
D)  lower right quadrant
E)  lower left quadrantF) C) and D)
G) None of the above A

Question 17

Several years ago,the Honda Motor Company unveiled the hybrid version of the Honda Civic.While the hybrid vehicles are very fuel efficient,they are also very expensive to purchase.Hybrid vehicles sales have increased over 570 percent with a compound annual growth rate of 88.6%.Sales of the Civic eventually overtook those of the Toyota Prius,making it the number one hybrid car in the U.S.For years,Honda has experienced tremendous success with their Accords-in fact,these Honda cars are the top-selling automobiles in the U.S.Where would the Honda Civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?

Accepted Answer

A)  The hybrid Civic is a star; the Accord is a cash cow.
B)  The hybrid Civic is a cash cow; the Accord is a star.
C)  Due to the overwhelming success of Honda cars,both the Accord and the hybrid Civic are cash cows.
D)  The hybrid Civic is a hedgehog; the Accord is a cash cow.
E)  The hybrid Civic is a dog; the Accord is a star.F) All of the above
G) None of the above

Question 18

Strategy refers to

Accepted Answer

A)  an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals.
B)  an organization's corporate tactical or action plan.
C)  statements of an accomplishment of a task to be achieved by a certain time.
D)  a statement of the organization's function in society,often identifying its customers,markets,product,and technologies.
E)  a road map for the entire organization for a specified future period of time,such as one or five years.F) D) and E)
G) A) and B)

Question 19

Points of difference refer to

Accepted Answer

A)  the fundamental,passionate,and enduring principles of an organization that guide its conduct over time.
B)  the cluster of benefits that an organization promises customers to satisfy their needs.
C)  a unique strength relative to competitors that provides superior returns,often based on quality,time,cost,or innovation.
D)  those characteristics of a product that make it superior to competitive substitutes.
E)  the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.F) B) and D)
G) A) and B)

Question 20

In keeping with its business mission,Ben & Jerry's has

Accepted Answer

A)  created a children's TV program with cat and mouse cartoon characters "Ben" and "Jerry" to teach them about the importance of good nutrition.
B)  offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
C)  invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
D)  donated free ice cream coupons to all children who get good grades in school.
E)  created "Goodbye Yellow Brickle Road" ice cream in partnership with Sir Elton John to help his worldwide AIDS Foundation.F) C) and D)
G) B) and E)

Exam 2: Developing Successful Marketing and Organizational Strategies

A(n) __________ is a legal entity of people who share a common mission.

Correct Answer
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Correct Answer
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B

The __________ for American Red Cross is "to provide relief to victims of disasters and help prevent,prepare for,and respond to emergencies."

Correct Answer
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Which of the following statements regarding an organization's strategic business unit level is most accurate?

Correct Answer
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The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

If Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in the U.S.,it would be using a __________ strategy.

Correct Answer
verified
A

With a marketing dashboard,a marketing manager can glance at all of the following EXCEPT:

Correct Answer
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Core values refer to

Correct Answer
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In a BCG growth-share matrix,a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

Correct Answer
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Which of the following statements regarding organizational culture is most accurate?

Correct Answer
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The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Correct Answer
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The term that includes the employees,shareholders,board of directors,suppliers,distributors,creditors,unions,government,local communities,and customers is

Correct Answer
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Product development refers to the marketing strategy of

Correct Answer
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In marketing,an organization refers to

Correct Answer
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Successful organizations must be visionary,which includes the ability to

Correct Answer
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The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are located in which quadrant of the BCG growth-share matrix?

Correct Answer
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A

Correct Answer
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Strategy refers to

Correct Answer
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Points of difference refer to

Correct Answer
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In keeping with its business mission,Ben & Jerry's has

Correct Answer
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Exam 2: Developing Successful Marketing and Organizational Strategies

A(n) __________ is a legal entity of people who share a common mission.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedB

The __________ for American Red Cross is "to provide relief to victims of disasters and help prevent,prepare for,and respond to emergencies."

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Which of the following statements regarding an organization's strategic business unit level is most accurate?

Correct AnswerverifiedShow Answer

The Boston Consulting Group's business portfolio analysis model can be used to analyze a firm's strategic business units.How is it used and what can it tell you?

Correct AnswerverifiedThe BCG business portfolio analysis requ...View AnswerShow Answer

If Ben & Jerry's sold a line of new "Occupy Ben & Jerry's" T-shirts targeted to college students in the U.S.,it would be using a __________ strategy.

Correct AnswerverifiedA

With a marketing dashboard,a marketing manager can glance at all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Core values refer to

Correct AnswerverifiedShow Answer

In a BCG growth-share matrix,a relative market share of 10× at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1× at the right end of the scale on its horizontal axis means that

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational culture is most accurate?

Correct AnswerverifiedShow Answer

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones.

Correct AnswerverifiedShow Answer

The term that includes the employees,shareholders,board of directors,suppliers,distributors,creditors,unions,government,local communities,and customers is

Correct AnswerverifiedShow Answer

Product development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

In marketing,an organization refers to

Correct AnswerverifiedShow Answer

Successful organizations must be visionary,which includes the ability to

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are located in which quadrant of the BCG growth-share matrix?

Correct AnswerverifiedA

Correct AnswerverifiedShow Answer

Strategy refers to

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Points of difference refer to

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In keeping with its business mission,Ben & Jerry's has

Correct AnswerverifiedShow Answer

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B

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The BCG business portfolio analysis requ...
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A

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