Question 1

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)  an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.
B)  a significant increase in economic protectionism and a decline in free trade.
C)  a more aggressive attitude toward initiating international tariffs and quota systems.
D)  a decrease in most countries' GDPs and a renewal of nationalism.
E)  a decline in economic protectionism by individual countries.F) A) and B)
G) A) and C)

Question 2

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)  an increase in economic protectionism and a decline in free trade.
B)  a more aggressive attitude towards initiating international tariffs and quota systems.
C)  global competition among global companies for global customers.
D)  a decrease in most countries' GDPs and a renewal of nationalism.
E)  an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.F) C) and E)
G) D) and E)

Question 3

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) B) and E)
G) A) and B)

Question 4

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported by any country.This restriction would be considered a

Accepted Answer

A)  tariff.
B)  trade imbalance.
C)  quota.
D)  excise tax.
E)  subsidy.F) A) and D)
G) A) and C)

Question 5

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration
B)  regulatory constraints regarding contracts,mergers,and partnerships
C)  measurement of consumer income in different countries
D)  an assessment of language differences including dialect variation
E)  political and ideological differences between the countries involvedF) All of the above
G) A) and D)

Question 6

Customs refer to

Accepted Answer

A)  what is considered normal and expected about the way people do things in a specific country.
B)  those actions or activities within a community that are unique or distinctly different from any other group.
C)  actions or behaviors that are repeated over time and carry a specific meaning only to a unique group,nationality,or ethnicity.
D)  traditions among a group of people,a nation,or ethnicity that affect their purchase behaviors.
E)  what would be considered unusual or unexpected,and even unacceptable about the way people do things in a specific country.F) D) and E)
G) None of the above

Question 7

Values refer to

Accepted Answer

A)  personally or socially held core beliefs that are consistent within a given culture.
B)  the beliefs that dictate a person's behavior,which are often derived from a religious code of conduct.
C)  personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)  the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)  those personal traits regarding honesty and integrity as well as one's preferable modes of conduct or states of existence that have been passed down from generation to generation.F) C) and D)
G) None of the above

Question 8

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Accepted Answer

A)  an analysis of cultural diversity within the country under consideration
B)  regulatory constraints regarding contracts,mergers,and partnerships
C)  an assessment of language differences including dialect variation
D)  political and ideological differences between the countries involved
E)  an assessment of the economic infrastructure in the involved countriesF) B) and E)
G) A) and D)

Question 9

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A)  grocery stores
B)  flower shops
C)  beauty salons
D)  department stores
E)  gift storesF) A) and E)
G) B) and D)

Question 10

Global competition exists when

Accepted Answer

A)  a firm produces and markets its products worldwide rather than in its own domestic market.
B)  firms originate,produce,and market their products and services worldwide.
C)  two firms from two different countries compete for market share in a domestic market.
D)  two or more firms from different nations combine their resources to market products globally.
E)  the firm from one nation dominates the market for that product in every other nation.F) B) and E)
G) A) and E)

Question 11

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Accepted Answer

A quality answer will provide at least t...

Question 12

Another term for a gray market is

Accepted Answer

A)  parallel exporting.
B)  back-channel market.
C)  mature marketing.
D)  parallel importing.
E)  transparent market.F) B) and D)
G) A) and D)

Question 13

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)  licensing.
B)  local assembly.
C)  a joint venture.
D)  direct investment.
E)  local manufacturing.F) C) and E)
G) C) and D)

Question 14

Cultural symbols are things that

Accepted Answer

A)  can be protected by international copyrights.
B)  cannot be expressed by words or characters.
C)  represent values that exist solely within a nation.
D)  represent words through the use of pictures or designs.
E)  represent ideas and concepts.F) B) and C)
G) B) and E)

Question 15

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Accepted Answer

A)  universal symbols.
B)  cultural symbols.
C)  symbolic concepts.
D)  ideological representations.
E)  cultural representations.F) B) and D)
G) A) and C)

Question 16

Indirect exporting refers to

Accepted Answer

A)  offering the right to a trademark,patent,trade secret,or similarly valued item of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to stated specifications.
C)  avoiding the use of additional parties when a firm sells its domestically produced goods in another country.
D)  selling a firm's domestically produced goods in a foreign country through an intermediary.
E)  selling a firm's domestically produced goods in a foreign country without interference by the local government.F) A) and B)
G) A) and C)

Question 17

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A)  an increase in economic protectionism and a decline free trade.
B)  a more aggressive attitude towards initiating international tariffs and quota systems.
C)  a decrease in most countries' GDPs and a renewal of nationalism.
D)  the emergence of networked global marketspace.
E)  an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.F) C) and D)
G) B) and E)

Question 18

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Accepted Answer

A)  licensing.
B)  a joint venture.
C)  direct exporting.
D)  a local assembly.
E)  dual adaptation.F) None of the above
G) A) and B)

Question 19

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Accepted Answer

A)  buying capacity
B)  taxable income
C)  purchasing power
D)  discretionary income
E)  cost of living.F) A) and E)
G) A) and B)

Question 20

A quota refers to

Accepted Answer

A)  a government tax on goods or services entering a country that primarily serves to raise prices on imports.
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries.
C)  a restriction placed on the amount of a product allowed to enter or leave a country.
D)  a minimum requirement for the purchase of specific products or services between two nations.
E)  a refusal to purchase or exchange goods or services with another nation unless certain financial or ideological requirements have been satisfied.F) A) and E)
G) A) and D)

Exam 6: Understanding and Reaching Global Consumers and Markets

Russia currently has a limit on pork of 400,000 metric tons annually that can be imported by any country.This restriction would be considered a

Correct AnswerverifiedShow Answer

Cultural symbols are things that

Correct AnswerverifiedShow Answer

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

Another term for a gray market is

Correct AnswerverifiedShow Answer

A country's income distribution is important because it gives a more reliable picture of a country's __________.

Correct AnswerverifiedShow Answer

Global competition exists when

Correct AnswerverifiedShow Answer

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

Play devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Correct AnswerverifiedA quality answer will provide at least t...View AnswerShow Answer

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Correct AnswerverifiedShow Answer

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Correct AnswerverifiedShow Answer

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Correct AnswerverifiedShow Answer

Indirect exporting refers to

Correct AnswerverifiedShow Answer

Values refer to

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which factor?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets.Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Correct AnswerverifiedShow Answer

Customs refer to

Correct AnswerverifiedShow Answer

A global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division is referred to as

Correct AnswerverifiedShow Answer

A quota refers to

Correct AnswerverifiedShow Answer

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct AnswerverifiedShow Answer

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A quality answer will provide at least t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified